The circled icon above when clicked opens a Mozilla FireFox browser window that it set up as a shortcut to go to the www.appsforoffice.com website.
You will find that some programs will work with this and others won't. For example, I tried unsuccessfully to do this with Internet Explorer first. GRRRR. It doesn't show up.
1. CREATE AN ICON FILE (ICO)
If you have a graphic file, maybe it's a jpg or png file of your logo, the easiest way to create an ico file if you are not up with graphic programs like Photoshop and CorelDraw is to download a screen capture program called SnagIt from www.techsmith.com.
Insert the graphic into MS Word, run SnagIt and capture the picture, and select Save As, and choose ICO as the file type. Save it to a folder where you can find it again.
2. LOCATE YOUR STARTUP\PROGRAM FILES FOLDER
In the Windows 8 screen click Desktop to go to your Desktop screen.
Press the Windows Key on your keyboard and R (Command + R if you are on a Mac)
The Run screen is displayed:
In the Open field Type %appdata%\microsoft\windows\Start Menu\Programs\
An Explorer window will open at this folder on your PC.
Just minimise this Explorer window for now.
3. CREATE A FIREFOX SHORTCUT ON YOUR DESKTOP
Open an Explorer window and click on the C drive in the left hand folder panel.
In the Search field type Firefox.exe and press Enter.
A few programs will be returned but look for the firefox.exe that is located in the Program Files folder. If it is not found, you will need to download Firefox.exe from the www.mozilla.com website.
Right-click the Firefox.exe program icon and select Create Shortcut
It will prompt you to create the shortcut on the Desktop - say Yes or Continue (not sure which).
A Firefox shortcut will be added to your desktop.
4. CUSTOMISE THE FIREFOX SHORTCUT WITH YOUR FAVORITE WEB PAGE
Double-click the Firefox shortcut to open the browser window.
Click the drop down arrow next to Firefox in the top right hand corner.
Select Options > Options
Type the web page address you want the shortcut to open in the Home Page field.
You can add additional websites, like google, by adding a vertical bar | after the website URL. The additional websites will open in secondary tab pages.
Select "Show my homepage" at the "When Firefox Starts" option.
5. ADD YOUR GRAPHIC TO THE SHORTCUT
Right-click on the Firefox shortcut on the desktop.
Select Properties from the menu that pops up.
Click Change Icon
Browse to your ico file and click OK.
Your shortcut will now display your graphic.
Right click on the name "Mozilla Firefox" and select Rename.
Type your shortcut name, for example, 'apps for office"
6. ADD SHORTCUT TO START MENU\PROGRAM FILES MENU
Right-click on the shortcut on the desktop and select Copy.
Maximise the Explorer folder set to the Start Menu\Program Files menu (see step 2).
And paste your shortcut into this folder.
7. CHECK THE WINDOWS 8 SCREEN
Click the Windows 8 icon in the bottom right hand corner to display the Windows 8 screen.
Check that your shortcut is visible.
I couldn't get this to work with Internet Explorer.
On my friend's PC I could get the IE shortcut to display with the name we gave it, but not with the icon.
It's much easier with Firefox! Not sure about other programs :-)